Search Engine Optimisation, refers to the process of maximizing the values, results and return on investment (ROI) of the website across search engines and across the Internet.
SEO therefore, involves optimising the site content (Keywords, web pages, landing pages, images, audio/video clips etc), the site navigation (titles, metatags, internal links, Alt image tags, sitemap etc), site functions ('Add to Favourites', 'E-mail a Friend', etc), Enquiry functions ('Quick enquiry', 'Click-to-Call' etc) and so on.
It also involves site submission to Search Engines and Directories; actively implementing 'Link Campaigns' to increase incoming links (and consequently traffic and rankings); web analytics review; and continuous monitoring and review of website performance to determine and implement modifications to improve the sites performance, page rankings in order to getting top ranking position.
Think of all those potential customers searching the web for desired sites or products, and if your website doesn't have the keywords they're looking for. How will they find you?
"Selecting the correct keywords can make or break your website"
A few web facts :
There are over 21 billion web pages fighting for the best search position and there are billions of other pages not even listed in any search engine.
Don't be one of them...
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Should you require any additional information or a formal quote please do not hesitate to contact us.